A retail storefront is a leased commercial space where a business sells tangible goods. Retail storefronts range from tiny hole-in-the-wall operations to sprawling superstores. Both small and large operations share the challenges of enticing customers to come inside and buy. They also share the opportunities presented by having a space that starts out as a fundamentally blank slate, and stocking and decorating it to show off available products and make customers feel welcome and stay long enough to check out the merchandise.
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